Since I joined Faller Packaging in 2018, I have already been allowed to develop this area very strongly. In Marketing, unlike in the past, we no longer focus "only" on tasks such as online marketing, our website, trade shows and PR. We go beyond these marketing communication functions. Now marketing and product management is also part of our work. In doing so, the team analyzes market potentials, provides decision-making bases for the management and helps to identify trends. We also keep an eye on the competition and moderate the development of ideas into innovative products in the standardized "Product Innovation Process". Of course, this is done in close consultation with our customers and in cooperation with Sales.
A lot is also happening in the area of Corporate Communications. Here, we work daily to ensure optimal information transfer and internal communication for the entire Faller Packaging Group. In addition, employer branding, i.e. employer marketing, is now playing an increasingly important role.
So there are a lot of topics in the strategic to the operational area that I would like to actively contribute to the Executive Committee.
I am very grateful to be part of this committee since August 2021!