PRODUCT LAUNCH USING FALLER LAUNCH CONCEPT
We are here to ensure the successful and timely introduction of your product onto the market.
“Market launches for new products or the introduction of existing products in additional countries is a truly complex critical matter for our clients,” said Mathias Felber, Vice President for Business Europe at the August Faller Group.
We’re currently seeing an increased demand for launch concepts in the pharmaceutical industry, calling for very fast delivery times for the introduction of new products. The general rule is that the product that appears in the pharmacy first is the one which is purchased the most. This means that the time pressure faced by pharmacists is highly significant.
This is where the Faller launch concept comes in, reducing the time-to-market and simplifying the sourcing process. For standard packaging products, the process is expected to have a delivery time of three to five days, and more complex packaging, such as folding cartons with integrated leaflets, may take 6-8 days for delivery. One contact person at the August Faller Group is responsible for the coordination between three production sites, making the project significantly easier.
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