In statistical terms, the proportion of older people in the global population will continue to grow over coming decades. It is important to keep an eye on the needs of these people as they are an important target group for many preparations in the pharma industry. When asked about their ideal packaging, the so-called ‘golden agers’ above all state mechanical packaging opening properties in addition to features such as good legibility, an easily identified ‘best before’ date, a colour choice in keeping with older people and an avoidance of shiny materials.
Protruding flaps in easy-to-open solutions facilitate opening and ensure the medication can be taken quickly and conveniently. The particularly large, specially grooved tabs make it easier for people with motor impairments to open the packaging (convenient removal). In addition, a representative study found that respondents preferred horizontal formats.
Convenient handling means more than just opening assistance. Compliance and convenience are also crucially promoted via special additional features on the packaging and its specific design. For instance, the secure storage of the medication, support for taking the medication using printed information, and the easy removal of the device are important factors.
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