The underlying PIP is interdisciplinary in nature. Faller Packaging assembles small, autonomous teams from different departments to pool knowledge and expertise across disciplines. These teams develop the new products and services in short iterative cycles and bring them to market maturity. During this process, all product ideas pass through different, clearly defined phases that determine whether or not the product idea can hold its own on the market.
Innovation sweet spot
Methods from the areas of design thinking, lean management, scrum and business model innovation are used in the PIP to support the teams in developing new product ideas and help them ask the right questions. This is because the four criteria of the model – contextuality, desirability, feasibility and viability – must be carefully examined. Here “contextuality” means that the idea is checked for relevance both internally and externally. Close examination of the desirability will determine whether or not the idea is needed. Feasibility will ensure that it is legally and technically feasible, while viability describes the economic profitability of the innovation. “If a product is to be developed successfully, we need to look at all four criteria and bring them into balance with one another. The ‘innovation sweet spot’ is the area where this quartet overlaps and it’s the segment we have to ‘hit’ to ensure that we don’t lose sight of our customers’ needs by overdeveloping the products and services,” explains Löffler.
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