The coronavirus pandemic has forced the cancellation or radical limitation of most of the year’s trade fairs. In order to stay in touch with customers and interested parties in these exceptional circumstances, Faller Packaging has therefore taken a new approach and created a virtual exhibition stand. Starting immediately, visitors can explore the packaging specialist’s products online – anywhere and at any time.
Decision-makers have always relied on trade fairs and tours from stand to stand when looking for new products and solutions. This is also true for the pharmaceutical and healthcare industries. Now the coronavirus pandemic has put severe restrictions on public life and made trade fairs impossible. “At Faller Packaging we therefore thought about how to create a trade fair experience for customers and interested parties that would be as near as possible to the real thing,” says Dr. Daniel Keesman, managing partner. The result, a virtual exhibition, has now opened its doors on the internet.
Visitors to the website can find out about Faller Packaging’s products and services from any location and at any time. Access is free, and there are no time limits. Nor is a password necessary. The topics are divided into a number of categories: packaging for vaccines; packaging for over-the-counter (OTC) products; special package designs; finishing options and labels. The site also offers details on the advantages of a digital supply chain and describes the company’s commitment to sustainability in detail.
Faller Packaging’s virtual exhibition stand can be accessed at www.faller-expo.com. Navigation is simple and intuitive, and multimedia presentations bring the company’s product range to life. “There’s no substitute for personal contact, of course,” says Keesman. “But we’re sure that we’ve created an attractive alternative for these special times.”
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