From May 2021, the regulation MDR 2017/745 (EU) for medical devices in Article 27.4 obliges manufacturers to, among other things, clearly mark their products and packaging.
There are many ways to expand the communication area on the packaging and make optimum use of it. In addition to fulfilling the required labelling obligation, you can also strengthen customer loyalty and increase the attractiveness of freely available medical products at the point of sale.
In order to create the necessary space, digital technologies such as NFC, QR codes or augmented reality, for example, expand the information area for your customers many times over. At the same time, they allow direct interaction with the manufacturers.
For many pharmacists, we have developed many tried and tested solutions from the great variety and have summarized the most successful variants in this white paper:
