Demographic change, in particular, is increasing the need for age-appropriate packaging with elements that support the taking of medication.
Here, the focus lies above all on functional aspects, such as simple taking and handling (convenience) of the medication. And the packaging with its various functions should also help the patient when it comes to compliance.
In statistical terms, the proportion of older people in the global population will continue to grow over coming decades. It is important to keep an eye on the needs of these people as they are an important target group for many preparations in the pharma industry. When asked about their ideal packaging, the so-called ‘golden agers’ above all state mechanical packaging opening properties in addition to features such as good legibility, an easily identified ‘best before’ date, a colour choice in keeping with older people and an avoidance of shiny materials. Protruding flaps in easy-to-open solutions facilitate opening and ensure the medication can be taken quickly and conveniently. The particularly large, specially grooved tabs make it easier for people with motor impairments to open the packaging (convenient removal). In addition, a representative study found that respondents preferred horizontal formats.
Convenient handling means more than just opening assistance. Compliance and convenience are also crucially promoted via special additional features on the packaging and its specific design. For instance, the secure storage of the medication, support for taking the medication using printed information, and the easy removal of the device are important factors.
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The two-part Compliance Pack has tear-off tabs to assist with compliance in the intake of medications requiring a certain sequence to be followed. The design itself also provides a tamper-evident seal for each row of blisters. The packaging thus protects the product against counterfeiters and patients against improper intake. Click here for more information.
The particularly large, specially grooved tab makes it easier for people with motor impairments to open the packaging. The special closure construction causes the tab to protrude slightly, facilitating accessibility and the opening process. Opening the tab triggers an optimal product presentation mechanism – the product is securely fixed in a kind of bag that moves slightly toward the user as the folding carton is opened. This provides ample space for quick and easy removal of the product. Locking functions when resealing the package give consumers the feeling that they are safely storing their products.
Silverpack Award 2015 for Polite Packaging Due to the height of the screen-printed tactile elements on this award-winning label, which at up to 0.38 mm clearly stand out from comparable results, the application of products in the medical field is becoming even more convenient. The improved feel that results enables above all older users with motor restrictions and decreasing dexterity to have safer, more pleasant medication. Variation options: the form of the tactile elements can be created as preferred, thus also enabling differentiation of various products.